PPC & Advertising
Marketplace advertising managed against margin, on every channel
Each marketplace has its own ad platform, but the question is the same: is this spend making money? We manage advertising across channels with targets set from your product margins.
- No passwords requested
- You keep full ownership
- Written scope before work starts
Free, no obligation
Get your free store audit
Focus: PPC & Advertising. We review your store and send back the fixes that matter most.
The problem
Where sellers usually get stuck
Different ad platforms, no common view
Comparing results across channels is difficult.
Targets copied from benchmarks
Industry averages do not reflect your costs.
Irregular optimization
Ads left unattended drift toward waste.
Budget not linked to stock
Advertising products about to sell out wastes money and hurts rank.
What we do
PPC & Advertising: scope of work
Every task below is logged, so you can see exactly what was done each week.
Amazon Ads
Sponsored Products, Brands and Display management.
Walmart Connect
Sponsored search campaigns for Walmart Marketplace.
eBay Promoted Listings
Rate and campaign management for eBay.
TikTok Shop ads coordination
Supporting product promotion around content.
Margin-based targets
Break-even and target ACOS per product per channel.
Cross-channel reporting
Spend and return compared across platforms.
Process
How the work runs
- 01
Audit
We review every active ad account.
- 02
Targets
Margins become ad targets per product.
- 03
Structure
Campaigns are organized for readable results.
- 04
Optimize weekly
Bids, budgets and terms are managed every week.
- 05
Report monthly
Results against targets with next steps.
Deliverables
- Cross-channel ad audit
- Target ACOS by product
- Campaign structure per channel
- Weekly change log
- Monthly ad report
- Budget recommendations
Who it is for
- Sellers advertising on more than one marketplace
- Brands that want one team managing all ad spend
- Owners who want profit-based ad decisions
- Businesses with stable stock and listings
Who it is not for
- Products with stock or listing problems that should be fixed first
- Very small budgets across many channels
- Expectations of a fixed return on ad spend
Ownership: The client remains the owner of their business, marketplace account, funds and intellectual property. Amazon Automation Network provides operational management, systems and support.
Proof
Results we can document
We only publish results with a verified source and the client's permission.
Featured case study
CASE STUDY PLACEHOLDERCase study placeholder: Amazon wholesale store
Use this slot for a verified Amazon wholesale engagement. Every metric needs a source.
Monthly sales
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Starting point: [VERIFY] · Source: [VERIFY]
A client quote appears here only with the client's written permission. [VERIFY: client quote]
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Amazon · Wholesale (FBA)
FAQ
PPC & Advertising questions
Do you charge a percentage of ad spend?
Pricing depends on scope. We explain the structure clearly in your proposal.
Who owns the ad accounts?
You do. Ad accounts sit inside your marketplace accounts.
Can you manage off-marketplace ads?
Our focus is marketplace advertising. Off-marketplace campaigns can be discussed separately.
How often do you change bids?
At least weekly, more often for launches or major sales events.
Free store audit
Hand off PPC & Advertising to a dedicated team
Tell us where your store is today and what you want it to do next. We will review it and tell you honestly whether and how we can help.
- Listing, pricing and advertising review
- A short list of fixes, ordered by impact
- No passwords requested, ever
- You keep full ownership of your accounts
Prefer to talk first?
Book a Strategy Call