Calculator
PPC Break-Even Calculator
Break-even ACOS and target ACOS from your margin before advertising.
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Break-even ACOS
36.7%
Target ACOS
21.7%
Profit before ads
$11.00
Break-even CPC
$1.32
ACOS at current CPC
30.6%
Show formulas
profit before ads = price − product cost − fees − other costs
break-even ACOS = profit before ads ÷ price
target ACOS = break-even ACOS − desired margin
break-even CPC = profit before ads × conversion rate
ACOS at CPC = CPC ÷ (conversion rate × price)
Estimates only, based on the numbers you enter. Check current fees in your marketplace account. Nothing you type is sent to us.
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