Amazon's Account Health page groups seller performance into customer service performance, policy compliance and shipping performance. Problems in any of them can lead to warnings, listing removals or, in serious cases, account deactivation.
Account Health Rating
The Account Health Rating (AHR) summarizes policy compliance. Amazon shows it on a scale where higher is better, with bands for healthy, at risk and critical. Check the current thresholds on your Account Health page, as Amazon may adjust them.
Customer service performance
The Order Defect Rate (ODR) combines negative feedback, A-to-z Guarantee claims and chargeback claims. Amazon's published target is below 1%.
Shipping performance (for self-fulfilled orders)
| Metric | Commonly published target |
|---|---|
| Late shipment rate | Under 4% |
| Pre-fulfillment cancel rate | Under 2.5% |
| Valid tracking rate | Above 95% |
Policy compliance signals
- Intellectual property complaints (trademark, copyright, patent).
- Product authenticity and condition complaints.
- Product safety and restricted product policy warnings.
- Listing policy violations and suppressed listings.
A weekly monitoring routine
- Open the Account Health page and record each metric.
- Read every new performance notification and note its deadline.
- Check for suppressed or inactive listings.
- Review A-to-z claims, chargebacks and negative feedback.
- Log actions taken so patterns are easy to spot later.
If a warning arrives, read it carefully before replying. A rushed response that misses the root cause can make a later appeal harder.
Frequently asked questions
How often should I check account health?
Daily during busy periods and at least weekly otherwise. Notifications can carry short deadlines.
Can a single complaint suspend my account?
Some serious violations can lead to quick action. Most issues build up over time, which is why regular monitoring matters.
